The  Relay for Life  at  the  Baptist Hospital  is an ongoing event in  March of every year.  The project entails the design of a space and identity development based on the city name, Carlsbad. We deployed the theme of "good, good health, good tips"  using speech bubbles indicating good habits for a healthy lifestyle,  bright colors and an overall happy bright look expanding to the environmental design,  collateral  and  promotional  items.