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Developed by the Martin family, Estancia Chacabuco is an Argentinian land that has beautiful linen plantations. Our mission was to build a brand strategy to market the Chacabuco products, preserving its heritage.
The approach: Combine the beauty and color of the linen flower, the family legacy and amplify the color sensory spectacle that reminds us how fresh and calming the country life is. All brand expressions from the mark to the products' packaging were designed expanding the identity system to the environment retail and online presence.