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The iconic, Mayoral Dermatology, Miami’s dermatological Center of the Latin stars, has been at the heart of the social and cultural life of the Latin community for over 30 years. In 2007, the space was redesigned and a new brand, collateral and website was created and launched. In the branding process we envision the dermatological Center as a calm , balance, natural place where health, fashion, style, and technology converge to redefine the nature of the cosmetic and preventive dermatological experience. We developed a new consistent visual identity along with several lines of products.